Open Innovation Technical Need

Future of Vitamins & Supplements

Category

Vitamins & Supplements

Description

At Haleon, we're proud to help people optimise their nutritional health through our world-leading vitamin, mineral and supplement products. We're seeking the next wave of innovation within supplementation and nutrition experiences.

We're inviting breakthrough ideas that go beyond conventional solutions to empower people to better understand, manage and optimize their nutritional health.

In line with Haleon's focus areas, we're especially interested in disruptive innovations that empower people to assess their needs, achieve optimal nutrient levels, and connect daily supplementation with their broader health.

Background

As a global leader in consumer health, Haleon recognizes that vitamins, minerals, and supplements play a vital role in daily wellness and long-term health.

Consumers are seeking clarity and confidence in choosing the right solutions and finding personalized approaches to nutrition.

Haleon is seeking the next generation of VMS innovations that deliver personalized, engaging, and impactful experiences.

Key Success Criteria

We welcome breakthrough concepts that:

  • Use smart tools or digital solutions to assess nutritional and metabolic needs.
  • Offer novel delivery formats, materials, or technologies that improve supplementation.
  • Identify both immediate nutrient requirements and potential long-term nutritent deficiency.
  • Create integrated solutions linking nutrition and broader health considerations.
  • Drive behavior change and consumer engagement through education or gamification.

We are open to considering early-stage research approaches, provided there is a clear pathway to a consumer-facing solution aligned with Haleon's portfolio.

Approaches not of interest

  • Generic or "me-too" supplement formulations without differentiation.
  • Concepts lacking scientific credibility, clinical relevance, or clear consumer benefit.
  • Incremental changes limited to flavor, packaging, or basic format tweaks.
  • General wellness apps without a focus on VMS or nutritional health.

 

Powered by

yet2